Pella commercial directed by Justin Leibow and Produced by Scott Ludden. Transform windows and doors into snowflakes, mosquitoes, and feather dusters? A visual-effects challenge that we couldn’t refuse. Working with TBWA/Toronto for Pella, we created a multi-platform campaign centered on the protective power of Pella’s windows and entry doors. With two :30 TV spots, six web animations, and a print campaign, this was a truly integrated project for Superfad. In each case, we used real-world mechanics as a basis for beautiful photoreal transformations. “Snowflake & Sun” is the first of two spots directed by Justin Leibow, using elaborate production design to create two distinct seasons in the home of a young woman. Sophisticated 3D design and Flame compositing work in tandem with the live-action to fill out the narrative. Sit back, relax, and enjoy the view! Client: Pella WindowsAgency: TBWA/Toronto Production Company: SuperfadDirector: Justin Leibow DP: Colin Watkinson Line Producer: Scott Ludden Executive Producer: Kevin Batten Post Production: Superfad Creative Director: Justin Leibow Art Director: Jason Cook Designers: Andy Kim, Clarice Chin, Adam Green CG Lead/Technical Director: Josh Kohlmeier 3D Animation: Yas Koyama, Adrian Sairin, Johnny Lum, Mike Navarro 3D Modeling: Andy Kim, Orey Spear, Damon Snyder 2D Compositing: Donald Strubler Flame Artist: Matt Lydecker Editor: Carsten Becker Producer: Danielle Hazan Head of Produciton: Darren Jaffe Executive Producer: Kevin Batten